The idea is to showcase Scottish innovation, architecture and design through a custom and thoroughly Scottish typeface. The type is inspired by the style Charles Rennie Mackintosh - and his wife, Margaret - used to embellish drawings of their designs and architecture, but also redefines and modernises it. The 0, 1 and 6 contain Kirkpatrick MacMillan’s bicycle wheel/John Boyd Dunlop’s pneumatic tyre, the Forth Rail bridge supports, and Mackintosh’s rose – graphic representations of innovation, architecture and design, respectively. If this logo is selected an entire typeface could be created that includes a wide selection of other famous and important Scottish works. The logo demonstrates how Scotland’s past and contemporary art and design can come together to inspire the future.